Fulton Bank Introduces Direct Customer Service in American Sign Language
Partnership with 360 Direct Access makes banking services even more accessible.
Lancaster, Pa. (March 10, 2025) – Fulton Bank has introduced a new customer service channel for deaf and hard-of-hearing customers, connecting them directly with trained representatives who are fluent in American Sign Language.
The new service, provided in partnership with 360 Direct Access, will be available on the Contact page of the bank’s website. During business hours, customers can click a link and engage in a video conversation with a representative using sign language. After business hours, customers can leave a video message.
For deaf customers who visit one of the bank’s more than 200 financial centers, there will also be an option to scan a QR code to connect with a sign language interpreter via their mobile device. The interpreter can then translate for the customer and financial center staff.
“As a community bank, we are committed to making banking services more accessible to everyone in the communities we serve,” said Andy Fiol, Head of Consumer and Business Banking at Fulton Bank. “That’s why we are pleased to introduce these enhanced customer support options, including the online option enabling customers to work directly with representatives who are fluent in sign language.”
“This partnership with Fulton Bank represents a groundbreaking step toward inclusivity in the financial services industry,” said Craig Radford, CEO at 360 Direct Access. “Providing direct communication in American Sign Language is not just about meeting accessibility standards; it’s about creating a meaningful, personalized experience for deaf and hard-of-hearing customers. We are proud to work with Fulton Bank to pioneer this service and help set a new benchmark for accessibility in banking.”
About Fulton Bank, N.A.
Headquartered in Lancaster, Pa., Fulton Bank is a premier community bank in the Mid-Atlantic region. As a subsidiary of Fulton Financial Corporation (Nasdaq: FULT), a more than $30 billion financial services holding company, Fulton Bank offers a broad array of products and services at more than 200 financial centers across Pennsylvania, New Jersey, Maryland, Delaware, and Virginia. At Fulton Bank, we seek to change lives for the better by building strong customer relationships, providing significant community support and empowering more than 3,400 employees to do the same. Through the Fulton Forward® initiative, we’re helping build vibrant communities.
About 360 Direct Access
360 Direct Access is a certified 100% disability, minority, women-owned business specializing in turnkey sign language contact center solutions including our state-of-the-art video platform, training and staffing, and cutting-edge accessibility technology.
We provide comprehensive accessibility support to meet your unique needs, including native language customer service with Deaf representatives, highly qualified interpreters to ensure seamless communication between deaf and hearing individuals, expert guidance on accessibility compliance, and tailored solutions to help your organization exceed accessibility standards. Our innovations also include development of signing avatars, AI sign language recognition technology, and more.
360 Direct Access is also working to expand the deaf ecosystem by creating jobs and opportunities for deaf individuals. Learn more at 360directaccess.com. Stay updated by following 360 Direct Access on LinkedIn, Instagram, and Facebook.
